Debuting a new product or promotion must be tailored to the audience.In this example, the promotion is aimed at entrepreneurs who will be able to participate in the initiative- a new technology. This video introduces the concept to THEIR clients.
Constructed from storyboard and some 400+ assets, this compilation is a small preview of the many components of the brand awareness campaign.
Behind The Scenes
Worked closely with my client to assure that every element met her expectations for this launch. It was a resounding success and today, hundreds if not thousands of companies enjoy the digital experience in business lobbies across North America.
When we started making the film in 2009 we filmed four young men from The Hive [an alternative school for at-risk youth]. From those initial shoots, we decided to work with Bud and Junior. They had very different personalities and ambitions and we connected with them quickly. I saw promise in them despite their struggles. I knew I wanted to find a third character.